Top 15 PR Agencies In India 2024

Apoorav Jain
16 Min Read

In today’s hyper-connected world, Public Relations (PR) stands as an essential compass in the sea of information. With the constant barrage of news, opinions, and data flooding our digital spaces, Top PR Agencies in India serve as the navigators, steering individuals, organizations, and brands through the turbulent waters of the information age. They craft compelling narratives, cut through the noise, and ensure that their messages resonate with their target audiences, fostering understanding and engagement in a world where attention spans are fleeting.

Public Relations (PR) is defined as a strategic communication discipline and profession focused on managing and shaping the public perception of individuals, organizations, products, services, or ideas. The primary goal of PR is to establish and maintain a positive image and reputation among various stakeholders, including the public, customers, investors, employees, and the media. PR professionals use various tactics and strategies to achieve this objective.

Best PR Companies In India help in establishing and preserving trust in an era where skepticism often reigns. By transparently and authentically communicating, PR practitioners foster credibility and goodwill, creating strong bonds between entities and their stakeholders. In a landscape where perception is reality, PR remains an indispensable tool for shaping and safeguarding reputations, ultimately helping individuals and organizations thrive in the digital age.

Best PR agencies assist in branding by strategically planning and executing communication strategies that enhance a brand’s image. They secure media coverage, create compelling content, manage crises, and build relationships with influencers, all of which contribute to increased brand visibility and credibility. PR agencies also monitor and analyze performance metrics, ensuring that branding efforts align with the brand’s objectives.

Moreover, PR agencies in India engage in social media management, event planning, and reputation management while leveraging market research to stay competitive. By providing a comprehensive suite of services, PR agencies help brands establish a strong and positive identity, ultimately leading to greater success and recognition in the marketplace.

Top PR Agencies In India 2024

1. Heylin Spark

Heylin Spark is the Best PR Agency in India celebrated for its expertise in data-driven strategic marketing communications and reputation management. The company boasts a remarkable track record, having received numerous industry awards and accolades. With a widespread presence in major business hubs like Delhi, Mumbai, New York, and London, Heylin Spark offers comprehensive solutions that enhance brands and empower organizations on a global scale. It distinguishes itself as the only marketing agency led by a Forbes honoree, consistently earning recognition for its outstanding work.

The diverse and seasoned professionals at Heylin Spark seamlessly combine creativity with strategic prowess, delivering tailored solutions that precisely meet clients’ unique needs. Heylin Spark offers a complete range of PR services, including meticulously crafted press releases, strategic media relations, crisis communication, and proactive reputation management. Their team excels at capturing brand narratives, establishing connections with key journalists and influencers, and safeguarding brand reputation even in challenging circumstances. They also specialize in harnessing the potential of online and social media platforms to maintain a positive digital presence and provide strategic event planning and thought leadership campaigns to elevate brands in a competitive landscape.

2. Adfactors PR

AdFactor India is one of the Top PR agencies in India. It was founded in the year 2002 and has since grown to become a significant player in the Indian PR industry. The agency is headquartered in Mumbai, but it has a national presence with offices and associates in major cities across India. AdFactor India has served a diverse range of clients across various industries, including healthcare, technology, finance, entertainment, consumer goods, and more.

3. Edelman India

Edelman is one of the world’s leading PR firms, widely recognized for its global reach and reputation in the industry. Founded in 1952 by Daniel J. Edelman, the agency has grown to become one of the largest and most influential players in the field of public relations. Their extensive reach allows them to provide clients with local expertise while maintaining a global perspective. It offers a wide range of services, including corporate communications, crisis management, and public affairs, among others. They are known for their expertise in integrated communications, helping clients navigate the complex landscape of modern media and stakeholder engagement.

For More:- 10 Best PR Agencies In India 2023

4. Weber Shandwick India 

With a legacy of excellence spanning several decades, Weber Shandwick India has established itself as a trusted partner for businesses and organizations seeking to navigate the complexities of the Indian market. Leveraging a team of talented professionals armed with a deep understanding of India’s cultural nuances and diverse demographics, Weber Shandwick India excels in crafting tailored communication strategies that resonate with local audiences while aligning with global standards. Their expertise spans media relation services, digital marketing, crisis management, and beyond, making them a go-to choice for clients seeking to enhance their brand presence and effectively engage stakeholders in India’s diverse and rapidly changing landscape. 

5. Genesis BCW

Genesis BCW is a global communication and public relations agency renowned for its innovative approach to strategic communications. Known for its commitment to creativity, diversity, and social impact, Genesis remains at the forefront of shaping the future of communications, empowering clients to tell their stories effectively and build lasting connections with their target audiences.

6. Perfect Relations

Established in 1992, Perfect Relations has provided strategic communication solutions to a diverse clientele for years, including corporations, government bodies, non-profit organizations, and individuals. Recognizing the evolving landscape of communication, Perfect Relations has invested heavily in digital and social media expertise. They harness the power of technology and social platforms to help clients connect with their audiences in the digital sphere.

7. Value 360 Communications

Value360 Communications, a one-of-a-kind PR company with a specialized focus on early-stage businesses, was established in 2003. The company’s primary aim was to provide a steadfast, pragmatic, and quantifiable integrated communications program. Over the years, Value360 Communications has assisted over 100 global brands meet their corporate communication needs. They specialize in aiding enterprises in adapting to the multifaceted and rapidly changing ecosystem, steering their communications strategies to achieve the highest possible impact.

8. MSL India 

MSL India is a prominent member of the Publicis Groupe, recognized as one of the world’s largest networks for public relations and integrated communications. Within the Indian market, MSL operates through three distinct brands: MSL India, 20:20 MSL, and PCA. MSL offers strategic guidance and innovative ideas to its clients, with a dedicated commitment to advancing their interests. They achieve this by launching bold and perceptive campaigns that engage a diverse range of viewpoints and embrace a holistic approach. 

For More:- Top 10 Social Media Marketing Companies in Delhi

9. Avian WE

Avian WE, formerly known as Avian Media, originated in a Delhi apartment back in 2004. Over the following years, the team expanded, introducing Chase, a public affairs consultancy, along with dedicated practices for social impact and EXPD (experiential digital and content). In 2018, global integrated communications agency WE Communications invested in Avian, resulting in the Avian WE brand we know today. Since then, the company has not only continued to deliver exceptional work for clients but also forged new partnerships with prominent technology, health, and consumer brands, including Samsung and Amazon India.

10. Ketchum 

Ketchum has undergone a significant transformation from its origins as one of the top public relations agencies to becoming a comprehensive communications consultancy, aiming to cater to the diverse requirements of clients within the contemporary global economy. In their role as consultants, Ketchum adopts a foundational approach. They introduce a human-centered approach to their target audience, fostering a culture of inquiry where they challenge conventional assumptions, explore alternatives, and employ innovative problem-solving techniques to generate the most favorable business outcomes.

For More:- What are the Benefits of Public Relations Services?

11. FleishmanHillard India

Since the establishment of its inaugural office in 2007, FleishmanHillard India has persistently provided strategic communication guidance to internationally oriented enterprises either headquartered in India or engaged in operations within the region. Their primary objective revolves around aiding prominent corporate executives in discerning their organization’s narrative and subsequently conveying it convincingly and authentically, with a sole purpose: galvanizing a wide array of audiences into decisive action.

12. Hill+Knowlton Strategies India

As a member of the WPP group, Hill+Knowlton Strategies India boasts a three-decade-long track record in reputation management, strategic communication counseling, and brand development, all while infusing innovative perspectives into their work. Their rich history in managing owned, earned, and shared media empowers them to design comprehensive communication campaigns rooted in purpose, effectively breathing life into stories. The teams at Hill+Knowlton Strategies India thrive on cross-functional collaboration across geographical zones, languages, and cultural boundaries, aiding clients in making informed decisions in our ever-connected world. Their unwavering commitment to clients drives a continuous evolution of new products and services, facilitating enhanced communication between clients and the public.

13. SPAG

SPAG operates as a bridge between its clients and consumers, delving deep into the consumer’s viewpoint. The company’s approach centers on transparency and authenticity to enhance perceived value, impact, and outreach for the client. This is achieved by upholding fundamental values of trust, reliability, and innovation, with a commitment to content that is shaped not only by tailored communication strategies and reliable data but is also characterized by its adaptability, channel neutrality, continuous evolution, and research-based foundation. SPAG, as a PR and Digital Marketing firm, maintains an enduring commitment to establishing partnerships that align with its vision for a better world, both in India and on a global scale.

For More:- What is Digital PR? Tools, Strategies, and Components

14. Madison Public Relations 

Madison PR is a boutique agency specializing in PR, Media, Content Marketing, and Digital Communications, tailored for Businesses, Entrepreneurs, and Creative professionals. The agency was established with the guiding principle of “redefining the art of storytelling.” Madison PR thrives on innovation and an agile methodology, consistently delivering results. Over the years, they have forged collaborative partnerships with some of the most influential and pioneering figures in various industries, elevating brand visibility. Madison PR is known for its customer-centric culture, exemplified by its “White-Glove” approach, where it provides clients with the essential services to drive business growth and increase profitability.

15. Glad U Came

Catering to a wide spectrum of clients, from pioneering startups to established global leaders, Glad U Came is the preferred choice for those who possess a disruptor mindset. Recognizing the importance of return on investment in any venture, they are considered reliable, results-oriented PR and influencer marketing firms. With a strong commitment to creativity and focus, they specialize in crafting ROI-driven campaigns to enable businesses to achieve their maximum potential.


In India, a cluster of top PR agencies provides an extensive array of media relations services to address the multifaceted requirements of clients. These agencies have repeatedly demonstrated their proficiency, from adeptly managing crises to proficiently constructing brand identities, aiding businesses in reaching their objectives and preserving a favorable standing within the marketplace. Through comprehension of their clients’ requisites and the delivery of customized solutions, these agencies have garnered a well-deserved reputation as dependable and credible collaborators for all communication-related demands.

Frequently Asked Questions

Question: What do PR agencies specialize in? 

Answer: PR agencies specialize in managing and enhancing the public image and reputation of individuals, organizations, or brands.

Question: How can PR agencies help with crisis management? 

Answer: PR agencies can assist by developing crisis communication strategies, handling media inquiries, and crafting messages to mitigate reputational damage during a crisis.

Question: What types of services do PR agencies offer for media relations? 

Answer: PR agencies provide services such as media outreach, press release writing, and arranging interviews to help clients secure media coverage and manage their relationships with journalists.

Question: What is the goal of PR agencies in social media management? 

Answer: PR agencies aim to create and maintain a positive online presence for their clients by managing social media accounts, engaging with followers, and crafting content that aligns with the brand’s message.

Q: How do PR agencies measure the success of their campaigns? 

Answer: PR agencies often use key performance indicators (KPIs) like media mentions, audience reach, sentiment analysis, and website traffic to evaluate the effectiveness of their PR campaigns.

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