Instagram is one of the leading social media platforms to attract millions of followers every day. With over 2 billion active users, Instagram is said to be the quickest medium to connect with the target audience. It’s a clear message for the brands to take the advantage of this widely-used communication platform and leverage it for their benefit.
Here are a few hacks to grow Real Followers on Instagram:
1. Improve Your Instagram Profile:-
The simplest way to attract more followers is to ensure that your Instagram account is set up properly. An Instagram bio holds a lot of weightage in creating a brand image.
Tips:
- Display a visible logo or photo.
2. Add relevant hashtags for internet users to find your profile easily
3. Add Your Website URL
4. Add emojis to convey your message
2. Personalize your Instagram Feed:-
Personalization is the key. To stand out from the competition and get noticed, customize your content. Your visuals must be appealing, a theme should be curated, brand colours must be set, and font sizes must be unique. Curate a unique style such that your feed serves as your brand voice/ individual personality.
Reminder:
Instagram is a media-heavy social media platform, do not compromise on media quality. Use your photography skills to click some best shots.
3. OPT for Instagram Reels:
It’s found out that 9/10 Instagram users watch reels regularly which is an indication that videos help in increasing the reach. Choose relevant topics, create unique content, add music, add hashtags, and tag people. You can choose the trending music to gain more views.
4. Choose Niche-Related Hashtags:
Hashtags are an excellent way to let other Instagram users know about your posts and page. Always choose topical and popular hashtags to get a better engagement rate. Likewise, do a deep analysis before finalizing your hashtags and check the analytics for each hashtag. You may change the hashtags in every post based on content relevancy.
Tip: Avoid using hashtags like #followusforfollowback, #followformore and other such obvious promotional hashtags.
5. Optimize Captions:
You must experiment with the captions and get creative as much as possible. Use persuasive language to encourage people to follow you. A story is a great way to build an audience. Build a story around your posts and convey your message to the audience. Add Calls To Action (CTA) to involve the users. CTAs like Follow us for interesting content, leave a comment below, tag your bestie and so on to help build a better connection.
6. Don’t Ignore your Existing Followers:
Your goal shouldn’t be only about increasing your followers, rather you should focus on retention. In the process of increasing your follower base, you shouldn’t ignore the existing followers. Interact with existing followers to increase your engagement rate which in turn influences Instagram’s algorithm to show your account to more people.
Here’s how you can Interact with your Audience:
- Respond to every comment that you receive on your posts
- Tag your followers in relevant posts
- Reshare the posts that you are tagged in
- Ask questions in the posts probing the followers to comment on your posts
- Appreciate the followers publicly if they share additional information
Share Your Instagram On Relevant Platforms:
Use all the communication channels wisely to gain attraction towards your Instagram handle. It’s always better to earn your followers organically as it adds weight to your page over the long run.
A few tips from our experts:
Collaboration:
It’s the easiest and simplest way to gain visibility online. Partner with a brand and tag them in your account. Likewise, you may request them to tag you to their account. This will give access to their followers to check your page and vice-versa.
Instructions on Instagram Feed:
Do mention the “Follow us on Instagram” button on your feed. This will display your Instagram handle on your website too; helping visitors to browse through your Instagram handle easily.
Add to email signature:
You should equally consider your potential followers too. Add your Instagram handle to your email signature. The recipients of your email can check your Instagram page and may follow your account.
Keep an eye on Instagram Analytics:
Visit your Instagram profile and tap insights. You will be able to see total followers, accounts reached, accounts engaged and other such crucial details. Likewise, you can also find out the most liked posts, highly engaged posts, highly viewed reels and so on. Based on the analytics you may customize your content and strategize it to earn more followers.
These hacks are sure to help you gain more followers in a short time. Meanwhile, you can seek help from Heylin Spark Experts too. Having helped multiple brands in achieving their digital goals, Heylin Spark makes sure to address your marketing needs.