You would have come across the word branding several times as it is one of the most frequently used words by marketers, solopreneurs, and entrepreneurs. But, trust us it isn’t merely a marketing term, rather a process that has an in-depth connection with business growth and success. Having said that, let’s not forget that personal branding is as critical as business branding. Building a personal brand identity has several benefits both personally and professionally. It lets the world know your skills, qualities, and your personality.
Let us plunge into it and discuss further:
Significance of Personal Branding:
It lets you have an identity of your own:
If you are an expert in a certain domain or possess knowledge about a specific industry, it’s important to let people know about it. In this competitive world, individuals and companies prefer connecting with the best in the industry. And, building a personal brand is your gateway to connect with the target audience. With the help of social media platforms, you are a step closer to personal branding.
It provides value at every opportunity:
We have heard business gurus emphasizing a lot on networking. It’s rightly said that networking is the best way to stay connected in today’s virtual world. With a strong personal brand, you might find opportunities like business collaborations, promotions, job interviews, partnerships, business offers, and much more.
It inspires your audience to trust you:
In a world where every brand claims to be the best, it’s difficult to build trust. People these days would want to listen and buy from someone who looks, talks, and acts like them. Personal branding lets your audience connect with you and inspires them to believe in your products and services.
It helps in building online reputation:
Having an online reputation is the key to effective brand building. Search Engines like Google have made it simpler for the viewers to find out who’s who. The factors such as online activities, connection with the audience, community engagement, and value-addition impact your brand identity. Developing a personal brand is a great way to show potential customers that you are worth their trust.
Strategies to fabricate a personal brand:
1. Believe in Yourself as a brand:
Before you dive deep into strategies, adhere to the thumb rule of believing in yourself. Embrace your identity if you want to exercise control over it. Separate yourself from your company brand and revolve your activities around personal branding. Allow people to perceive you just the way you want it to be.
2. Curate Your Online Presence:
Channel out what you want to and don’t want to share with your followers. Do you want to share details about your education, certificates, work history, family details? Would you want to talk about personal struggles and failures? Sharing minimum personal details wouldn’t make you less authentic, rather you can use the space to talk more about the industry, current trends, work culture, your inspirations, and so on.
3. Build a personal website:
A personal website can help you build your hallmark. Share your thoughts, talk about the services, create blog posts, announce product launches, conduct webinars, include sales pages, add landing pages, and add your contact details. Besides you can directly share these on your social media pages and handles. As per the research, almost 57 percent of the global population are social media users. Leveraging these platforms is the best way to build a personal brand.
4. Position Yourself as a thought leader:
Are you specialized in a particular domain? Are you an industry leader? Do you have information and experience that people cannot find elsewhere? If yes, it’s time to position yourself as a thought leader. Create social media posts catering to particular industries, explain a process through a video, create a blog post with infographics, and answer the queries posted by the audience.
5. Posts Regularly:
One of the major mistakes that people commit is being inconsistent. It isn’t enough to create a social media page or a handle, rather you need to be active and share information frequently. A single post a day must be on your to-do list if you want to be recognized. Create a monthly social media calendar that has space for different activities such as quiz, facts, polls, videos, stories, quotes, and so on.
6. Keep your messaging right across all the channels:
Regardless of whether you are using Facebook, Twitter, LinkedIn, YouTube, or Instagram, keep your message clear. Prepare a list of qualities and values that you would like people to associate with you. Create and schedule posts that emphasize your qualities. Share pictures that are relevant for brand recall. Do live coverage of events, tweet insightful bits from talks, and use relevant hashtags.
7. Create Visual Cues:
Use the same profile photo on all your social media pages. Create a color palette and use it for all your networks.
Building a personal brand is a continuous cycle. It might sound like a tedious errand but with the right strategies, consistency, and commitment nothing is impossible. Regardless of whether you are solopreneur, business personnel, entrepreneur, blogger, writer, painter, photographer, actor, or a budding artist, let your digital footprint tell the world who you are, what you care about, what values you hold, your contribution to the industry, and what keeps you going in life.
Isn’t it time to build a powerful ‘YOU’ through personal branding?